Digital magazine and newspaper app Readly expands US portfolio
Digital magazine and newspaper app Readly expands its US portfolio by signing a total of 23 US magazine titles.
New titles include People, All Recipes and Better homes and gardens. With these titles on board and reaching 200 million people, Readly is poised for a surge in the United States.
Chris Couchman, The US content manager said adding these familiar titles is another step in giving US readers the perfect mix of niche titles and well-established magazines they’re looking for.
Couchman said, “These magazines are some of the most well-known and trusted titles in the United States and we are proud to now be able to offer them on the Readly platform. With this addition, Readly will strengthen its presence in the United States by intensifying its public relations and marketing efforts to seize growth opportunities.
“We look forward to exploring the market potential and our goal now is to put Readly in the hands of more US consumers. I hope to see a significant boost, not only in the US but also in the UK and Australia,” he said.
“For publishers, our growing data pool of over 40 billion data points enables them to better understand reader behavior, enabling them to be more data-driven in their approach to maximizing global readership. and grow their business. We’re excited for more US publishers to experience this unique dataset from an international perspective. »
Readly is the European leader in the digital magazine category. The company offers a digital subscription service where customers have unlimited access to 7,500 magazines and newspapers, including the ePresse catalog.
Also available on the Readly app, American Patchwork & Quilting, Coastal Living, Cooking Light, Country Home, Do It Yourself, Food & Wine, LIFE, Magnolia Journal, Midwest Living, People Royals, Real Simple, Southern Living, Traditional Home, Travel + Leisure, and Wood.
Readly has subscribers in over 50 countries and content available in 17 different languages.