DLF Promenade launches interactive digital magazine ‘DLF Promenade Blogazine’
DLF Promenade has launched an interactive magazine, ‘DLF Promenade Blogazine’.
Blogazine is a smart fusion of a web blog and a classic, interactive and immersive magazine. It allows the reader to engage with brands for fashion and lifestyle ideas and inspiration. With celebrity articles in each issue as well as interviews, editorial lookbooks, industry scoops, an international perspective and expert opinions, âBlogazineâ is an editorial collection designed and curated to maintain the interest of readers through targeted content. From putting on the shirt to visual makeup tips, the content provides all the information you need.
The first edition of Blogazine was launched with actress Huma Qureshi as the initiative face and cover model, posing exclusively for DLF Promenade and its brands.
Pushpa Bector, Executive Director of DLF Retail, said: âDLF has played a central role in introducing new concepts in the past and through Blogazine we want to extend the consumer experience beyond shopping. Blogazine will serve as a one-stop-shop for today’s fashion lovers in an ever-changing media landscape and strengthen DLF’s position as an industry thought leader. Over the next few months, we aim to expand it further by bringing all DLF properties together under one roof of advanced, inspiring, inclusive and relevant new-age content for all, evolving it into a digiverse lifestyle for DLF. Retail.
Siddharth Natu, Associate Vice President and Head of Center at DLF Promenade, said: âWhether it’s shopping among an exciting range of iconic brands or being in an environment that has been designed to be unique. and experiential, DLF Promenade has always thrived to delight its customers season after season. In accordance with this commitment, we are delighted to present âBlogazineâ to you; an interactive new-age blog + a magazine for fashion lovers. Today DLF Promenade provides an unmatched urban fashion experience in more ways than one for consumers and retailers and with this blogazine we aim to be the voice of fashion and promise to continue to find creative ways to exceed expectations by creating content that goes beyond the wall of indifference.
The magazine was created to provide an immersive world filled with beauty, positivity and love – an ad-free oasis where one can be entertained and informed in sophistication and elegance. It will be available in multiple formats, including a microsite, PDF, and blog posts at www.dlfpromenade.com.