Grin Creative Announces Launch of Fernwood Digital Magazine
Grin Creative and Fernwood Gyms have announced a new digital publication Balance, which will be released in early May 2021.
Grin Creative has partnered with women’s gym giant Fernwood to produce Balance, a new bimonthly digital magazine that will reach an audience of over 115,000 of Australia’s most motivated women.
This fully immersive and responsive digital publication, launching in early May, will feature a mix of long and short articles, lists, videos and interactive product reviews, spanning a range of content pillars. These include health and fitness, diet and nutrition, beauty, fashion, career, motherhood, sex and relationships, travel and relaxation, wellness and mindfulness. , and the way of life.
âWe have worked with Grin Creative on and off for almost 20 years, and we couldn’t be more excited about this new venture,â said Fernwood founder Di Williams.
âBalance will address important topics and issues that are extremely relevant to all women in Fernwood, while providing the latest health, fitness and nutrition advice our members have come to expect from us.
âThere has never been a better time to have all of this information at your fingertips, and this unique platform will bring it to life in a fun, easy-to-digest format. “
Along with a mix of editorial and partnered content, Balance will also be offering online discount codes from carefully selected brands to appeal to the Fernwood community.
âThis is a really exciting opportunity to launch a new style of publishing with Fernwood,â said Justin Jamieson, Managing Director of Grin Creative. âThe technology offered on the digital platform we are using gives us a greater ability to engage readers much better and will enhance the content that we once produced for their print magazine.
âThe ability for major brand partners to own a content pillar with a direct purchase path is of tremendous value, and the ability for Fernwood members to take advantage of online discount offers and engaging content. makes it a win-win solution for all parties involved. “
This innovative new take on a fitness post will feature the health, wellness and lifestyle content that Fernwood members are looking for, and encourage more engagement and interaction on a specially designed platform. designed for digital consumption.
Leah Glynn, current Associate Editor of Getting Lost, will lead Balance as Editor, while Jo Ramage will join Grin Creative as Head of New Media Partnerships.