Our State Magazine features Boone, Beech Mountain and Blowing Rock in its January issue
By Nathan Ham
Three locations in the High Country received additional publicity this month with the release of the January issue of Our State magazine. The Horton Hotel in downtown Boone, the Blowing Rock WinterFest, and the Beech Mountain coverage have all been included in this edition.
âThey reached out to us to express more interest in the hotel, so we invited them to come and stay and orient them to who we are and what we have to offer,â said Denise Lovin, co-owner of the Horton hotel. âThe editor stayed with us and another writer came and spent time here. They really got to know us and the hotel, and they frequented other places in downtown and the High Country.
The hotel’s story also featured the trendy rooftop bar that thrills so many visitors, even when the weather is not always perfect outside.
Denise says they have had guests before with a copy of the magazine that stayed for a few nights and that he was carrying the magazine with them to try and do everything that is mentioned in the articles.
âIt has been great for our city and its surroundings to highlight this region as a beautiful winter vacation destination,â she added.
In Blowing Rock, the magazine described the setting for the popular polar dive that is part of Blowing Rock’s WinterFest which will take place January 23-26. Be featured in Our State nothing new for Blowing Rock, nor for any of the other areas of the High Country.
âWe worked with Our State for years we have had a great relationship with the publisher and publisher so they know not only Blowing Rock but all of High Country very well. They have a great appreciation for this area, âsaid Tracy Brown, Director of TDA at Blowing Rock. “The press we got from this story is worth a lot more to us than what a paid advertisement would bring us.”
The idea of ââpromoting a winter vacation at Blowing Rock came last year, according to Brown.
âThey called us right before WinterFest last winter and asked if they could send a writer and a photographer to do an article for this year. Of course we said yes. We worked with the writer and photographer to make sure they get everything they need and hopefully anything Our State is going to be good, âBrown said.
One of the main takeaways from the article is that it highlights what Blowing Rock has to offer as a year-round vacation spot, and not just as a summer destination.
“That sort of thing really helps us here because our summer economy here in the High Country is really strong, but our winter economy is not there yet and is quite subjective to the vagaries of the weather so having that is a huge advantage. for our economy here, “said Charles Hardin, President and CEO of the Blowing Rock Chamber of Commerce.” We have a lot of quaint little hotels, inns and restaurants that are comfortable in the winter and it’s a different experience in the winter . â
The last area highlighted in the January edition was the town of Beech Mountain. This story also turned out to be the cover of the issue with a photo that features a nice wide-angle view of Beech Mountain as the resort’s snow machines work hard to make snow for the ski slopes with restaurants and local stores residing at the base of the mountain.
Kate Gavenus, Director of Tourism and Economic Development for Beech Mountain, was excited by the continued positive publicity her town and other parts of the High Country continue to receive.
âIt’s wonderful and we appreciate them so much. To come to Beech Mountain you have to be very intentional, it is not on your way to anywhere. You must be thinking specifically that you are going to climb that extra 1,500 feet of elevation to get here. We need to be heard so that people know we are here, âsaid Gavenus. âYou must have heard of Beech Mountain to know we’re here, and we also love it when our neighbors are covered. It’s great for everyone.
Being a resort town, visitors need to climb up Beech Mountain and keep restaurants busy and hotels full. People can drive up to the mountains and pass through towns like Boone, Blowing Rock, and Banner Elk, but being able to get visitors to focus their trip specifically on places like Beech Mountain, getting that publicity is crucial.
For more information on Our State magazine or to find a copy of the January 2020 edition of the magazine, visit them online at www.ourstate.com.