Presentation of Marketing Stories with Diane Young: the essentials of the magazine in podcast form

Marketing Stories with Diane Young is a new podcast series from The Drum, presented with support from Readly. Each episode sees The Drum CEO and co-founder Diane Young picking out her favorite stories from The Drum magazine and reading them for you.

This first episode features the CEO of The Drum sharing an article from our issue on religion, which examines how, as Muslim consumers gain influence in the marketplace, brands around the world are changing the way they approach and market. talk about this audience. Can they communicate without condescension?

There are dire repercussions for brands that get it wrong, but, as this episode demonstrates, there are big rewards for those that market themselves authentically and respectfully and without resorting to stereotypes.

Young said, “Our reporters are producing great, detailed content for our print magazine that does not appear on The Drum website and I wanted to bring some sample articles in audio format so that people beyond the reach of our distribution. printed can take advantage of it. .

“Containment has finally given me a bit of a break to get this project off the ground!” There was so much to choose from among our last issues and I hope my selection will give listeners some food for thought. “

Helen Brown, Digital Editor at Readly, added: “Our own research reveals that reading – when left alone from other types of media – becomes an intimate experience, causing the reader to lose track of time and spend up to 15 minutes on a single item. .

“However, we’ve also seen a shift in media consumption over the past few years as consumers seek more efficient and flexible ways to digest content in a way that suits their busy lifestyles. While convenience and portability have always been at the top of the list for Readly’s audience, they are now more important than ever. Readers want cross-platform delivery and a continuous stream of content consumption throughout the day.

“Over the past year, we’ve introduced our featured article feed to accommodate snacking content throughout the day, and we’ve experimented with audio articles as well. For magazine brands, this means that the “magazine experience” extends beyond reading to focus on listening, viewing and communicating. If reading continues to be the source and the anchor point, writing is enriched by other experiences.

The podcast can be found on iTunes, Google Podcasts searches for ‘Marketing Stories with Diane Young’ on your favorite podcast app.

The feature shared in this podcast was published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine every month at thedrum.com/subscribe.


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Amanda P. Whitten

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