Retail inMotion launches an “immersive” digital magazine with Eurowings Discover

IRELAND / AUSTRALIA. Retail inMotion (RiM) has launched an “immersive” digital magazine on Eurowings Discover flights.

As reported, RiM entered an exclusive partnership with Melbourne-based digital magazine publisher e-Mersion Media last year to focus on expanding the delivery of digital content to international airline and rail markets. .

The partners presented a digital platform to deliver food and drink and boutique products for Eurowings Discover – the new leisure airline of the Lufthansa Group – on July 24.

The new digital magazine allows Eurowings Discover passengers to interact with content and explore additional product and brand information via videos, slide galleries and other features, with no size or size limits. number of pages.

“Providing passengers with an interactive digital magazine during COVID-19 and beyond means a safer way to take advantage of the on-board offering while reducing the weight and logistics associated with printing and dramatically improving the customer experience global, ”said RiM.

The company believes the digital magazine ensures that airlines are getting the “right products to the right people at the right time”. The new platform, added by RiM, enables airline advertisers to directly value and profit from their ads through reader analytics and page interaction.

“By offering a fully digital and immersive on-board magazine, we further improve the overall passenger journey and open up new revenue opportunities for airlines, brand partners and advertisers” – Retail inMotion Head of Global Business Development Olivia trenczek

Olivia Trenczek, Global Business Development Manager at Retail inMotion, said: “Our goal has always been to improve the passenger experience and provide them with a more flexible and personalized retail offering.

“Our partnership with e-MM allows us to keep this promise. By bringing a fully digital and immersive magazine on board, we further enhance the overall passenger journey and open up new revenue opportunities for airlines, brand partners and advertisers.

Christopher Styring, Executive Director of e-Mersion Media, said: “We are delighted to be able to partner with Eurowings Discover to offer their passengers this ‘first to market’ technological innovation that dramatically improves the passenger experience from the moment they receive their confirmation. reservation until their trip on board.

“The fully interactive features of the digital magazine ensure that tangible benefits are delivered simultaneously to passengers, advertisers and Eurowings Discover. “


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Amanda P. Whitten

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