Vertical becomes monthly and launches a new digital magazine format

Press Release MHM Publishing | May 14, 2020

Estimated reading time 2 minutes, 19 seconds.

During the past two months of social distancing, staying connected to trusted news sources has become more important than ever. To VerticalWe have taken this responsibility seriously by stepping up our reporting efforts and finding new ways to communicate with our audience, while adapting to the challenges of remote working.

As a result, our web traffic skyrocketed and our social media platforms saw record levels of engagement. While many magazines have downsized during the Covid-19 crisis, we are happy to announce that we will be giving even more to our readers.

From June we will take Vertical from a bimonthly publication to a monthly electronic publication, making it the only monthly international helicopter magazine in the world. Coinciding with this increase in frequency, we are launching a brand new digital magazine platform to optimize the digital reading experience.

Our new app-free digital magazine platform is easy to read and navigate on desktop and mobile devices. The responsive scrolling design provides a familiar and enjoyable reading experience while opening up new possibilities for dynamic and interactive content. We will also use the same platform for our military and parapublic helicopter magazine, Vertical value.

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The digital version of Vertical already receives an average of 140,000 readers per issue. With our new platform, we expect that number to increase even more.

“No other magazine covers the international helicopter industry like Verticalsaid MHM Publishing owner and publisher Mike Reyno. “We believe these challenging times present an ideal opportunity to invest in our future. We’re in this together – and we’ll get through this together too.

To be notified when the magazine’s June issue goes live, sign up for a free digital subscription here.

Amanda P. Whitten